Simple, Transparent Pricing
Start automating your WhatsApp for less than the cost of a part-time staff.
All plans include a 7-day free trial, no credit card required
Starter
Small businesses just getting started with WhatsApp automation
RM299/mo Save RM600/year
Free setup included
We configure your AI, import your products, and test everything, live in ~24 hours
- Up to 6,000 AI replies/month, fair-use cap
- AI pauses gracefully at cap, no overage shock, ever
- 200 image recognitions/month
- 1 WhatsApp Business number
- 3 dashboard users
- 5 quick reply templates
- Broadcast with scheduling (5,000/month, Meta fees apply)
- Delivery analytics (sent, read, replied)
- Contact tagging
- Lead capture (AI collects name, phone & intent for follow-up)
- Smart Follow Up (auto re-engage quiet customers)
- Multi-language AI (BM, English, Chinese & more)
- Basic analytics (30-day history)
- AI Work Report preview (enquiries caught after hours)
- Official WhatsApp Business API
- Keep your existing WhatsApp number
- Email support
- AI Work Report: see the sales your AI recovered (Growth plan)
- Sales Handoff: qualified leads delivered to your closers (Growth plan)
- Google Calendar booking sync: AI books appointments into your calendar (Growth plan)
- Google Sheets lead sync (Growth plan)
- Peak Hours & Top Enquiry insights (Growth plan)
- 90-day history + CSV export + A/B testing (Growth plan)
Growth
Growing businesses with smarter automation and marketing tools
RM499/mo Save RM996/year
Free setup (priority queue)
Same white-glove setup, moved to the front of the queue, live in ~12 hours
Everything in Starter, plus:
- Up to 12,000 AI replies/month, fair-use cap
- AI pauses gracefully at cap, no overage shock, ever
- 500 image recognitions/month
- 5 dashboard users
- 20 quick reply templates
- Broadcast campaigns (20,000/month, Meta fees apply)
- AI Work Report: see the sales your AI recovered, including deals caught after hours
- Sales Handoff: qualified leads delivered straight to your closers (auto-tagged, your rules)
- Google Calendar booking sync: AI books appointments straight into your Google Calendar
- Google Sheets lead sync: every captured lead lands in your sheet automatically
- Full analytics: 90-day history, Peak Hours, Top Enquiry Topics & CSV export
- Broadcast A/B testing
- WhatsApp + Email priority support
- Priority setup queue (live in ~12h)
Pro
Established businesses with high volume or custom needs
RM999/mo Save RM2004/year
Custom onboarding session (1-hour strategy call)
1-hour onboarding call to tune the AI to your exact workflows + ongoing strategy reviews
Everything in Growth, plus:
- Up to 24,000 AI replies/month, fair-use cap
- AI pauses gracefully at cap, no overage shock, ever
- 2,000 image recognitions/month
- 10 dashboard users
- Broadcast campaigns (50,000/month, Meta fees apply)
- Unlimited quick reply templates
- Full analytics (unlimited history)
- Sales Handoff: unlimited qualified leads (fair-use)
- Custom AI Training & Prompt Tuning
- Quarterly AI strategy review
- Priority Meta escalation support
- Dedicated WhatsApp + Phone support
- Dedicated account manager
Included in Every Plan
Predictable monthly fee. No per-message AI surprises.
Unlike Intercom or Zendesk that bill per AI resolution, ForwardChat caps your AI usage at a fair-use limit so your bill never shocks you. 99% of SMEs never reach the cap.
If you ever hit the cap, AI pauses gracefully, your team keeps replying manually. No service interruption, no overage charges, no surprise invoices.
Broadcast messaging is charged by Meta, not ForwardChat. When you send broadcast messages (promotions, announcements, follow-ups), Meta charges a small per-message fee billed directly to your WhatsApp Business Account. You will need to set up a payment method (credit card) in your Meta Business Account to use broadcasts. ForwardChat adds zero markup on Meta fees. View current Meta rates for Malaysia →
AI auto-reply to incoming customer messages is always free (no Meta charges, no extra fees, no payment setup needed).
Save more with longer commitments
- Quarterly billing: 10% off (3 months upfront)
- Annual billing: 2 months free (12 months upfront)
Contact us to switch to quarterly or annual billing.
Enterprise
Custom Pricing
For businesses needing custom integrations, dedicated infrastructure, or teams larger than 10.
Compare Plans
Find the right plan for your business at a glance.
Starter
RM299/mo
Growth
RM499/mo
Most PopularPro
RM999/mo
See How We Compare
ForwardChat delivers more value than competitors and costs less than hiring staff.
ForwardChat vs Competitors
← Scroll to compare →
| ForwardChat | WATI | Respond.io | |
|---|---|---|---|
| Starting price | RM299/month | ~RM350/month* | ~RM440/month* |
| AI replies / month | 6,000 included | 1,000 sessions | Fair-use credits |
| Fair-use cap (no overage surprises) | Always pauses, never bills overage | Bills extra MAC | |
| Image recognition | All plans | ||
| True AI (not keyword) | Claude AI | Basic AI | Basic AI |
| BM, English, Chinese & more | Native | Limited | Limited |
| Local support (MY) | Selangor | Singapore | Hong Kong |
| Currency | MYR | USD | USD |
*Prices converted from USD at approximate rates
ForwardChat vs Hiring Staff
← Scroll to compare →
| ForwardChat | Part-time Staff | Full-time Staff | |
|---|---|---|---|
| Monthly cost | From RM299 | RM1,200-1,800 | RM2,000-3,000 |
| Hours available | 24/7 | 4-6 hours/day | 8-10 hours/day |
| EPF/SOCSO/EIS | None | Yes | Yes |
| Sick leave / MC | Never | Yes | Yes |
| Training time | 1 day | 1-2 weeks | 1-2 weeks |
| Handles multiple chats | Unlimited | 1-3 at a time | 1-3 at a time |
Why Not Just Hire Someone?
Compare the real cost of handling WhatsApp enquiries.
| Feature | Hire a StaffRM2,000+/mo | Basic Chatbot | ForwardChat AIFrom RM299/mo |
|---|---|---|---|
| Monthly cost | RM2,000 to RM3,500 | RM50 to RM200 | From RM299 |
| Response time | 5 to 30 mins | Instant | Instant (3 sec) |
| Works after hours | No | Yes (limited) | Yes (full capability) |
| Speaks BM + English + Chinese + Manglish | Maybe | No | Yes |
| Upsells & recommends products | Sometimes | No | Yes, automatically |
| Knows entire product catalog | Takes months to train | Keyword only | Yes, including photos |
| Remembers customer preferences | Inconsistent | No | Yes |
| Handles 100 chats at once | No | Yes | Yes |
| Calls in sick / resigns | Yes | No | No |
| Follows up on cold leads | Rarely | No | Yes, automatically |
ForwardChat doesn't replace your team, it handles the repetitive questions so your team can focus on what matters.
Calculate How Much You're Losing Every Month
See how much ForwardChat saves your business
Your Monthly Impact
Why ForwardChat, Not a Cheaper Chatbot?
Real AI, Not Keyword Matching
Most WhatsApp chatbots use keyword matching — they only work when customers type the exact right words. ForwardChat uses advanced AI that actually understands what your customers mean, in BM, English, Chinese, or Manglish.
Product Database Lookup
Customer asks ‘ada stok besi angle 2 inci?’ — ForwardChat checks your actual inventory and replies with the real price, stock level, and product details. Not a guess. Not a generic FAQ answer.
Image Recognition
Customer sends a photo of a product on WhatsApp. ForwardChat identifies it from your catalog and replies with the exact SKU, price, and availability. Very few platforms in Malaysia offer this.
Official WhatsApp Business API
ForwardChat connects through Meta's official WhatsApp Business API, the same official, compliant channel used by large enterprises worldwide. It keeps your number on the approved path, unlike cheaper alternatives that use unofficial methods which risk getting your number permanently banned.
We Set It Up For You
No DIY chatbot builders. No flow diagrams. No coding. We configure your AI, import your products, and test everything before you go live. You just pay and it works.
It Keeps Learning
Flag a reply that's off and we apply the correction, so ForwardChat gets it right from then on. Your AI gets sharper at your business every week, while we maintain the knowledge base for you.
How does ForwardChat compare?
Want a deeper cost breakdown?
These guides explain what you actually pay, platform fee, Meta per-message fees, and total monthly outlay for a typical Malaysian SME.
Frequently Asked Questions
Everything you need to know about ForwardChat pricing and plans.
Not sure which plan is right for you?
We'll assess your needs and recommend the best plan. No obligation.